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Many of us have heard about guest posting services but are not familiar with the concept of blogger outreach services. It is not just limited to search engine optimization or content marketing as we know to date. Blogger outreach service is beyond these boundaries.
Blogger outreach is a strategic marketing method used to build a relationship with influencers of other industries to accomplish specific goals. There are different methods and types of executing blogger outreach services to help your brand rise on the ladder of success.
Is blogger outreach an effective marketing strategy?
Blogger outreach service is effective if implemented strategically. It is one of the best SEO marketing tactics to enhance the visibility and reputation of the brand. If you can target the right bloggers for your business, they can promote your service to the right audiences. A professional guest post service will prove to be instrumental in boosting your business to enormous heights.
What are the different types of blogger outreach services?
Here are some of the best blogger outreach services you can choose from
- Sponsored posts : As the name implies, bloggers get paid to publish blog posts on their websites. Content contains links that navigate back to your site. The total expenditure of sponsored posts depends on how influential the blogger is and what kind of content you want them to write and publish. Make sure the blogger is well versed with your business terms and conditions and knows what you expect from their guest posting service.
- Product reviews : Product review is one of the effective methods to promote your brand. Businesses give their products to bloggers in return for productive reviews. Bloggers may post on social media channels; write blog posts, or make compelling videos to promote their brand. They have several channels to inform the world about your products and services. Product reviews help attract the kind of attention your product needs.
- Product features : The product feature is similar to the product review method. In this type of blogger outreach service, your product gets featured in blog posts. For instance, a lifestyle blogger may write about their skincare routine and mention your product with positive feedback.
- Blog critiques : Blog critique is a method of asking readers to share their thoughts and viewpoints on a blog post you have published on your site. People are also allowed to provide constructive criticism of your work. It is a simple way to receive feedback on your content.
- Giveaways : A giveaway is one of the most effective outreach methods to attract the right set of audiences to your business. Here, a blogger will host a competition, and you as a brand will give away the prize. They might host the competitions on different social media platforms, blog sites, or YouTube. Whichever platform they choose to run the competition, your brand will get invaluable exposure.
- Blogger events : Hosting blogger events is a super-smart approach to boosting your brand performance. The bloggers get invited to events that showcase brands and asked to do blogging about the products and services. Your product gets ample coverage from multiple bloggers, thus making it a popular choice.
How do you create blogger outreach?
Following are some of the best practices to follow while creating blogger outreach-
Define your objectives
Once you create a clear roadmap that defines your goals, a blogger outreach service is worth investing in. Choosing a blogger and making him write a product review or blog post is not the end of your responsibility. You have to measure the results like lead generation and blog organic traffic. Once you are clear of your objectives, you can easily accomplish your goal.
Choose the right blogger
Take your time to get associated with the right kind of bloggers. Do not partner up with anyone eager to accept a giveaway and write a post about your brand. Blogger outreach service is valuable when the bloggers you choose are competent and relevant to your business. Before deciding on a guest posting service, make sure you are well informed about the writing style of the bloggers, their followers, the topics they cover, and how they engage their audiences.
Convey the right message
Popular influencers receive hundreds of emails a day. You have to ensure that your email grabs the attention of the blogger. The message should be concise and to the point to show the kind of services you’re trying to offer. A well-crafted message can initiate an instant conversation. Being transparent also helps in building a strong relationship with the market influencers.
Highlight your unique selling proposition
There may be hundreds and thousands of other products offering the same service as you. It is, therefore, essential to identify what makes you unique from others. In short, pitch your USP (Unique Selling Proposition) and see how bloggers respond to your messages. Defining the exclusivity of your product will determine the progress of your business.
It is for sure that, by this time, you are convinced of employing a blogger outreach service for your business.
