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Every local business should make it a priority to get their Google screened badge to gain the trust of their customers. Google screened ads generate leads for qualified service providers. However, you must obtain a Google business star rating of at least 3.0 with a license check and background check.
The importance of Google screened Ads services:
Google Screened Ads services help businesses build a trustful relationship with prospective customers. Once the audiences notice the green checkmark icon next to any businesses on the local services listing, they become sure of the authenticity of the company as approved by Google. It increases customer confidence that the company will be able to meet their expectations.
The local service ads are given a prominent place on the Google search engine result pages, Google maps, and above any other paid ads once screened by Google. In addition, the Google Screened Ads services make the local ad listing more engaging with several striking visuals like the company’s star ratings, pictures, customer reviews, etc.
Most importantly, the Google Screened badge boosts the click-through rate by allowing potential customers to click on your site.
However, as the customer clicks on the listing, they will not be directed to the website. Instead, they will see a page that displays information about the business; and that helps customers make a decision. The service is not limited to this; in fact, Location Service Ads will be available on platforms like smartphones, Google home gadgets, and Google Assistant to make businesses appear in voice-command searches.
Many businesses struggle to navigate the pay-per-click search marketing world. The Google Screened Ads service makes a significant impact on them. The service allows businesses to spend less time on keyword research and bidding strategies. Local Service Ads will automatically trigger when customers search with relevant search terms.
The ad format automatically gets created using information from your business profile. Hence, businesses can devote more time to earning profits.
When it comes to the cost of getting Google Screened Ads services, it is way too budget-friendly. The service will only charge for the qualified leads related to the services that businesses offer.
Screened Ads do not charge for spam calls or miscalls. A business will be charged only for phone calls that last for 30 seconds. Businesses will be able to dispute leads that aren’t legitimate.
How to opt for Google Screened Ads Service?
Businesses who wish to run Local Service Ads apply to the program by signing up for Local Services Ads. Once they apply, Google will check the following factors to certify a business-
- Business background check
- Verification of physical location of the business
- Verification of the professional licenses-whether they are reliable and up-to-date
- Civil and criminal background checks of the business professionals
- Verification of hours of operation, service area
- Verification of total number of professionals and the language spoken
- Confirmation whether the business possesses a Google star rating of 3.0 or higher
If a company passes these above-mentioned screening, it will receive a badge to show customers that Google has qualified the company. If a company fails to live up to the customer’s expectation, the customer can submit a claim to Google asking for reimbursing the amount of their invoice.
If the service is not available in your area, there are still steps you can take to get ready. However, make sure you have your business license and insurance up-to-date.
How to get started with Google Screened Ads Service?
- Confirm your business type and location
- Create your Google My Business account connected to your local listing on Google, and mention the services you offer
- Submit your business license and insurance details to the concerned professional. The paperwork should be up-to-date.
- Complete your business background check with Pinkerton. There are no costs involved in using Pinkerton for the background check.
- Once the business profile is complete, you can manage your inbound leads via the Local Service Ads app. Review the details of these leads and mark a lead as booked. You may use this feature to send a confirmation email and accumulate customer reviews.
- Given that you are charged only for leads rather than clicks, with Google Local Service Ads, you can adjust your budget and directly influence the number of leads you generate.
- Google calculates your Local Service Ads’ Ad ranking by considering factors like your proximity to customer’s location, the number of reviews you receive, your responses to customer’s requests and inquiries, your business hours, and any repeated complaints about your business.
- Collect reviews from your happy and satisfied customers
Which industries are eligible for Google Screened Ads Service?
- Financial planning institutes
- Home cleaning
- Pest control
- Photography
- Plumbing
- Lawyers
- Locksmith services
- Water damage restoration
- Repair services
- Real estate
- Roofing
- HVAC companies
- Lawn care
- Auto repair
- Window cleaning and repair
- Appliance repair
- Electrical
- Event planning
What does the Google Screened Ads service offer to the customers?
Google Screened business Ads services cut down on customer confusion regarding the authenticity of the company. The service acts as a consumer protection service as they open up a valuable avenue for consumers to confidently spend their money. Customers are sure of the fact that it is getting backed by Google for quality.
Therefore, selecting prospective clients become easy and quick.
Wrapping up!
Once you receive a Google Screened badge, your effort should not be stopped. You will still need to maintain the standards that you have already established while receiving the Google badge. These include monitoring your Google reviews, encouraging your customers to provide reviews, addressing the negative reviews, and keeping the business and insurance license up-to-date. Google Screened Ads is a powerful service for lead generation. It helps small and medium-sized businesses drive more organic traffic and grow without spending much on paid search platforms.
