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Post Published on November 20, 2022
Last Updated on by Sharat Nair
The power of guest blogging is unquestionable. Guest blogging has the potential to improve SEO performance by garnering high-quality backlinks. Undoubtedly, it is a favorite for marketers who know the tricks of getting the most from it.
Guest blogging is a proven way to increase brand awareness while putting the SEO campaign on a solid foundation that helps to increase the trust in the brand and business.
What is Guest Blogging?
One of the most effective content marketing tactics, guest blogging means publishing blogs and articles on other websites. The website owner or the editor acknowledges your content by recognizing you as a ‘contributor’ or ‘guest author’.
You might or might not receive compensation for your efforts to publish your content. Among the non-monetary rewards for guest blogging is the linkback you might receive to your website or social media account.
Benefits of Becoming a Guest Blogger
You can develop your personal as a thought leader or an industry leader; while growing your brand. Your band of followers helps build relationships, gather authoritative backlinks, and drive referral traffic. Guest blogging increases brand awareness and improves SEO performance while driving more traffic, generating high-quality leads with the prospects of better conversions.
This article can be a handy guide for creating a successful guest blogging strategy to become a guest blogger.
Set Specific Goals
Knowing what you want to achieve through guest blogging should help you set specific attainable, measurable goals concerning your website or business performance. It could be increasing referral traffic, improving search visibility, or getting more leads. Goal clarity helps to pick suitable topics for blogs or articles and choose the websites for publication and the frequency of posting, besides ensuring the correctness of the tactic for your business. You would also know whether to continue with it.
Choose Topics Related to Your Business Goals
Instead of focusing on the publication, choose topics related to your business goals. For a successful guest blogging program, select topics that help to realize your business goals. Every blogging assignment is a new challenge for seasoned bloggers or newbies. When the topics have a close connection to your ultimate goals whether improving SEO performance or garnering referral traffic, you can succeed as a guest blogger.
Shortlist the top website pages you want to promote that should find a place in the topics of your future guest posts. Ascertain the status of the chosen pages in terms of monthly SEO traffic and set a goal you want to achieve. Goals can be page-specific or for the entire website.
Identify Reputable Blogging Sites
Having clarity about the type of content you want to publish prepares you to take the next step of finding relevant guest blogging sites and publications. Make a list of target websites using advanced search operators and even search for top websites well-known for accepting guest posts. Follow the trail of some well-known guest bloggers by taking their headshots to find the places of publications of their posts. These places would have a high chance of accepting your posts.
The other ways to find places to publish your guest posts include checking the backlinks of your competitors. Prioritize your list by choosing blogs that have a domain authority of 40 or higher and a spam score of less than 3%. Choose publications that have a robust editorial process.
Focus on Your Blogger Outreach Process
Since the publications you choose have a solid editorial process, refer to the guest blogging guideline to prepare your pitch idea. Be strategic when devising your blogger outreach process. Start with your target publication and the keywords you previously found. Check if your chosen topic already ranks on the website you have chosen. Researching the website should give you a fair idea of what to pitch for.
Write The Post
The topic you pick should be of the type you are passionate about and have ample expertise in. Find some time and sit down to start typing. If you are uncomfortable with your writing, you can hire an editor to review what you have written. A third-party view is always better to provide new insights for betterment.
Write long-form exhaustive content and create small text blocks and short paragraphs that are easy to comprehend. Use original graphs and images and optimize the page for SEO.
Link to your other published guest posts and relevant content, and add quotes from influencers and friends. Create internal links and explain your expertise on the topic. Include your author details when you submit the copy to the editor.
Monitor your post’s performance over time by focusing on metrics, such as referring domains, number of backlinks, organic traffic performance, or the number of keywords that rank in Google.
