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Post Published on November 5, 2022
Last Updated on by Sharat Nair
It is crucial to understand the core vitals of your website. The term “core web vitals” might be an SEO (search engine optimization) term that you have never heard about before. However, this is 2024, and you have to get familiar with the meaning of these words. You have to understand the basic metric benchmarks that impact your website performance and rankings. After all, you are promoting your business in the digital world influenced by search engines. Hence, you need some idea of how things work out in the web world. Google has rolled out Page Experience in May. It is a new algorithm that ranks pages based on these core web vitals like- speed, visual stability, and responsiveness.
Creating New Content
It is an obvious point, but still, it needs to be reiterated considering how much marketers these days are getting embroiled in the nitty-gritty of their on-page SEO. They are neglecting the factor of creating high-quality content for their users. The benefit of creating new content is that you can optimize it for the latest best practices in the domain of SEO in the first chance itself.
Optimizing for Google Passage Ranking
It was in October 2020 that Google came up with Passage ranking. As per this system, individual passages on web pages get ranked in conjunction with the total page itself. Now, you may be wondering why this is important. It implies that with this system, Google can pull out some sections from pages even where the page is dealing with a separate topic than what’s shown in the SERP (search engine results page).
Updating Old Content
You may be busy creating new content, but that does not mean that you neglect to update the content you already have on your website. In 2021 this has become an important SEO technique. If you focus only on new content, your old content will soon be rendered obsolete. It would fall off the map. However, you invested a lot of resources in creating them. Therefore, you should not miss out on the opportunities that they can offer.
Focusing on Featured Snippets
If Featured Snippets are not already a part of your SEO strategy, they should be so in 2021. They are referred to as the ‘Holy Grail of web search’. They appear in what is known as position zero. It means the very top of a SERP page. You can see them in a rectangular box. You have to optimize your content so that it has a high chance of being featured over there.
Focusing on user experience
As far as SEO is concerned – if we are being honest – every strategy you take should focus on improving the experience your users have of using the same. It is at the crux of this very pursuit. You can be sure that in 2021, it will be more significant than ever. User experience forms an integral part of core web vitals as well, as we have said already.
Learning the EAT Principle
With the assistance of the EAT Principle, you would be able to master SEO success in the long term. It doesn’t matter if Google changes its algorithm. It sounds rather interesting, but do you know what EAT stands for? EAT is the abbreviation of expertise, authority, and trustworthiness. It is a measurement of the kind of reputation your brand enjoys on the internet.
Do not forget about pictures
In the USA (United States of America), more than 20% of the entire search on the internet happens on Google Images. If you are looking to get atop the food chain, you would have to optimize your images to appear in high positions for these searches. For that, you would need high-quality images relevant to your business.
Supporting many long-tail keyword phrases
The search engine becomes more advanced every time Google releases a new algorithm. Lately, Google has said that it can comprehend the subtopics that are relevant to a particular keyword. It means that there would be greater competition for the short-tail keywords. Hence, you have to focus more on long-tail keywords or key phrases with three words and more. That way, your domain would show on top of the SERP as well – at least it would have a higher chance of doing so.
Building up the Back-links
