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Trust is the primary component of any business. Businesses undergo several challenges in earning the trust of their customers. Hence, Google has introduced a new program to help professional local service providers increase their exposure, trust and reach potential customers while searching for the services they provide.
An Overview of Google Screened Ads
When a business is qualified and approved by Google to run Local Services Ads and receives a Google Screened badge of trust, it is referred to as Google Screened Ads. Google performs extensive background checks through its Google partner program and Google’s Local Service Ads to ensure that a service provider’s license, insurance, and reputation are up-to-date.
The program objective is to pre-screen the claimants before granting them the aforesaid Google green checkmark icon- commonly referred to as the Google Screened ‘Badge of Trust’.
Earning a Google Screened badge ensures a high volume of buyers and seller leads from Local Services Ads of Google. The screening process is free of charge. It helps professional service providers build a trusted online reputation.
What does Google screen?
Google uses the Pinkerton tool to complete the background checks of a business. The screening process involves
- Business background check.
- Verification of physical location of the business.
- Verification of professional licenses-whether they are reliable and up-to-date.
- Civil and criminal background checks of the business professionals.
- Verification of hours of operation and service area.
- Verification of the total number of professionals and the language spoken.
- Confirm whether the business possesses a Google star rating of 3.0 or higher.
Benefits of Google Screened for your Business
Reading customer reviews, contacting multiple service providers, or checking the business bureau is a hassle for someone looking for essential services. On the contrary, what if someone sees the Google Screened checkmark to verify the authenticity and validation of the service they need? It is undoubtedly an immediate identification of the legitimacy of the service provider.
Keeping these factors in mind, here is how Google Screened Ads can benefit your business:
Authenticity
Companies with Google Screened Badge confirm that they have passed all the necessary background checks approved by Google. It helps the potential customers trust the company and build confidence that the company with a Google Screened checkmark will be able to meet their expectations.
Trustworthy
Any potential customer will immediately associate the green checkmark business with trustworthiness. The Google Screened Ads involve details like a photo of the business owner, phone number and address of the business, rating summary, number of years in business, and other contact details.
The photo of the business owner helps customers make an immediate connection to the business and the services they are looking for.
Visibility
Your Local Search Ads listing will receive the most prominent placement in Google if your business is Google Screened. It can appear at the top of the search engine results, above all other Google ads, or Google Maps. These screened and guaranteed texts and graphics help increase the listing click-through rates.
To add more, Location Service Ads are now available on Google Home devices, smartphones, and Google Assistance. It means businesses will appear in voice-command searches, thus enhancing their visibility.
More leads
Getting screened means your business will be at the top of the Google Search results. Google makes it easy to click to call. Once you reach the top of the search engine result, you will soon be contacted by a maximum number of customers for the services required.
Google’s click-to-call feature guarantees direct leads and a high volume of inbound calls.
Cost-effective
Google Screened is a cost-effective way to promote businesses. Businesses get charged for the qualified leads that relate to the services they offer. Also, those phone calls that last more than 30 seconds get charged. On the contrary, Google paid ads are charged every time a consumer clicks on the link.
How to get Google Screened Badge for your company?
Homesnap’s Concierge will provide you with a survey form. Once you complete the form, submit a copy of your valid business license and Liability insurance. For insurance validation, ensure that your document meets the following standards-
- Must have a minimum coverage amount.
- Must be signed.
- Should be a one-page ‘ACORD’ PDF.
- Must have a matching business name.
- Must have start and expiry dates.
To get Google Screened badge, you require at least one Google review on your Google Business Profile through Concierge. Research says that 90% of consumers consider the firm’s reputation a deciding factor in accepting services from that firm. There are two different types of reviews-
- First-party reviews are the ones that consumers provide directly to your business, and you may publish them on our website. These reviews can be in letters, telephonic conversations, or feedback forms.
- Third-party reviews are garnered through services like Google My Business, Yelp, or Facebook reviews. However, you must be careful about what people say about your company on these third-party sites.
Note that you provide EvidentID with your social security number and a valid ID once you receive an email from EvidentID, to complete the background check process. Your personal information will be kept secured and confidential.
Depending upon the size of the business, employees also need to be screened besides the other business background check.
Who does Google Screened covers?
Firms that provide professional services including
- Law firms
- Financial planning institutes
- Real estate companies
- Child care sectors
- Preschool sectors
Wrapping up!
Google screened program is an effective service for businesses looking for ways to increase their online presence. A business with Google Screened Badge can quickly increase its credibility and customer confidence by showing its ratings, reviews of business listings, and portraits.
So, earn your badge and show your customers that you are a trustworthy business.
