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Post Published on December 7, 2022
Last Updated on by Sharat Nair
As SEO is constantly evolving, trends change frequently. Strategies that were a hit last year might not give the same results anymore as SEO, or more precisely Google changed its course. To figure out the most potent SEO trends, you must stay at the top of your game with your fingers on your key website metrics.
Here are the top SEO trends that dominated in 2024.
Core Web Vitals
Google uses Core Web Vitals as a ranking factor to gauge the overall user experience concerning a specific website. Core Web Vitals comprise of measurement of three dimensions of speed and interaction – LCP FID and CLS or Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift, respectively.
LCP is the content loading time on a page, FID is the time taken by the website to respond to the user’s first interaction, and CLS is the number of layout changes endured by the page throughout its life span. Improving these factors has a significant impact on your SEO performance.
EAT
Expertise, authoritativeness, and trustworthiness are the aspects of content that Google focuses upon to ascertain the quality. To improve EAT, you must create unique content by citing the sources of information and including a bio to highlight the author’s expertise. Avoid using too many advertisements, auto-generated content, too much sales-oriented content, and paid link campaigns.
‘People also Ask’
‘People also Ask’ is one of the most common search features that dominate the searches as 48.4% or 2.5 million queries emanated from the phrase. Providing answers to commonly asked questions is one of the ways to rank higher in search results.
With help from some keyword tools, find the keywords your audience is searching for and insert those in the answers you provide. Create an FAQ section or include the questions in the subheadings H2, H3, H4, etc.
High-Quality Backlinks
Backlinks have been as important in 2022 as it had been since the beginning of SEO. Backlinks are perhaps one aspect that remained constant in improving SEO performance over the years. However, how soon you get past the finishing line to stay ahead of the curve depends on the quality of the links you gather. Not only the backlinks should be relevant to your website or business, but of high quality to convince Google about your website quality.
A modest quantity of high-quality backlinks in your inventory can work wonders over thousands of mediocre links.
Include video content
To interact with your audience closely; and make them sit up and take note of your content, there is hardly anything better than video content. The high appeal of video content over other types of content makes it the king among content, and you should create an SEO strategy that includes video content. The incredible popularity of video content reflects in numbers, as it would constitute 82% of content by the end of 2022.
Long-form content
Although the length of content is not a measure of quality, analysis of Google search results shows that content that earns high ranks is usually longer. It happens because such content has adequate research behind it, and has more depth, as Google wants from good content.
AI content
The emerging trend of using AI for creating content optimized for search engines is getting stronger. It is a faster way of creating content with less effort that takes care of optimizing the content for SEO. The level of optimization is much superior to that achieved manually.
Most SEO agencies are leveraging AI for a faster content generation even though it needs human intervention for editing and ensuring quality besides maintaining originality. After all, content must first address human needs, and then it would automatically be suitable for search engines.
Refreshing existing content
It’s not always necessary to create fresh content. As long as any published content remains relevant, there is enough scope to refurbish it with additional details, better images, longer copy, etc.
Newer sites can find a place
Since content quality that assures better user experience rules supreme, the age of websites does not matter to Google that judge content objectively using its yardstick to determine quality. Therefore, newer websites have a fair chance to top the rankings by ensuring high performance.
These trends have been dominant in 2022 and are likely to continue in 2023.
