1. Count of linking Domains
One of the factors that play a major role in offpage ranking is the number of domains that are linking to your website. In fact, this is regarded by many experts as perhaps the most basic factor in off page ranking.
2. Source of linking pages
The second important factor is the source of your linking pages. It is always better if you have links from different domains rather than a single one. When a lot of sites are trying to establish connections with you it shows that your content carries a certain extent of class and authority, which has prompted such actions from the said sites. It also shows that you have been able to reach out to a wider audience with what you are offering.
3. Page rank of linking page
It needs to be remembered that all pages are not ranked equally – Google rank website from 1 – 10, some website are higher Page Rank than others. This is why it is always better if the pages that link to your website have higher Page Rank rather than low page ranked sites.
4. Relevance of links
It is always better if the sites that are linking to you are in the same niche in which you are dealing. This gives you added leverage in ranking stakes than in cases when the connected sites are not that relevant. Google prefers relevant links as much as it likes organic links.
5. Standing of linking domain
A major part in your off page ranking is played by the level of authority that the linking domain has. This is a lot like page PR. This is why websites with low PR page are always looking to establish a link with ones that have a high page PR.
6. Homepage links
Several SEO professionals are of the opinion that it is always better to link to the homepage of a website than one of its inside pages. Perhaps visibility and importance are the main considerations over here.
7. Do follow links and no follow links
Google has made it official that no-follow links are not counted anymore. This is why it is recommended that you have as many natural do follow links on your webpage as may be possible. It will get you a higher off page ranking for sure. Read more about Do follow & No Follow links
8. Diversity of links
The kind of links that you have built to your site is also an important factor when it comes to off page ranking. If you have too much similar kind of links, it could be regarded as spam and your rankings may take a nosedive.
9. Contextual links
If your links are hyperlinked in the main content of a page as opposed to a sidebar they will always carry more weight and be more beneficial for your off page ranking. Detailed explanation about Contextual links can be found here.
10. Link anchor
Previously anchor texts of links were regarded as strong factors with regards to off page ranking, Nowadays they are regarded as indicators of web spam and have a bad effect on your ranking if not used properly.
There are certain other factors that can be extremely useful in the context of offpage optimization. The first such factor is engaging to a greater extent with the immediate community through social media. The second factor in this regard would be to increase one’s visibility on the local search results. It is also important to have NAP consistency as well as promoting local citations. It is also important to feature positive reviews of one’s business as that tells the customers that they can trust the brand much more. The final aspect to be considered in this case is link-building, which has to be done the proper and natural way.