Before we attempt to understand the difference between Google Panda and Google Penguin it is essential to keep in mind that Google’s algorithm changes 600 times a year and this is the minimum we are talking about over here. At times, the adjustments could be minor and at times they could be really significant. Penguin, Panda and even Hummingbird and Local are basically algorithmic updates that help the search engine result page (SERP) show results that are important, precise and quantifiable.
What is Google Panda?
Google Panda was introduced in February 2011 and ever since it has been providing updates on a monthly basis – referred to as “surges”. Its basic aim is to make sure that the SERP does not feature any bad content. It basically identifies and then does away with spam or content that is deemed to be out of time and out of context from the SERP. It was on 23 September 2014 that Panda 4.1 was introduced. Pierre Far of Google has opined that it targets low quality content in a more precise manner. From the practical point of view it basically targets pages that are thin on content and feature marketing instruments such as games, lyrics etc.
During May 2014 eBay bore the brunt of an update from Panda when three fourth of its fist page rankings just went off air. Lot of people have blamed the stringent mentality of Panda for this. Google has acknowledged that eBay is a rather powerful website and this is the reason it was one of the leading web-based domains. However, the users of eBay had also generated an unending sequence of sparse content that most of Google’s users found to be of no value. This was the reason why the purge happened.
The Panda update has also been given the moniker Farmer because of the negative effect it has had on so many content farms. Content farms are basically websites that gather – or at times steal – information from various websites. Their specific purpose is to set up a huge index of pages, which will help them get good ranks for a large cross-section of keywords. This is also one of the reasons as to why Google emphasizes on creating original content for proper optimization of the search engine. The major point that needs to be noted with respect to Panda is that it will always mature and be more efficient in demarcating and deleting useless and pilfered content. This will definitely have a bad impact on sites that have failed to take the right steps in order to come up with good and fresh content.
What is Google Penguin?
Google Penguin primarily targets content that has been optimized excessively – one that has too much of poor link building technique and stuffing of keywords. The phrase keyword stuffing means using keywords that are not necessary, do not occur in an organic manner or are not relevant. This is done so that the page ranks high on Google search. The latest update of Penguin is Penguin 3.0 and it was launched on 18 October 2014. When the fifth update of Google Penguin – Penguin 2.0 – rolled out it did away with several sites, some of whom are now attempting to redeem themselves. These updates happen on a frequent basis and this is why webmasters are always anxiously waiting for them and getting ready as well.
Thus, the basic difference between Google Panda and Google Penguin is that Panda targets sites that are spam and Penguin deals with bad linking and overstuffing of keywords. In case of Panda the only way to survive Panda’s changes is to update the website and do away with all the useless pages low on quality. You also need to check pages that have been optimized too much and improve the levels of brand awareness as well as social media usage by starting fresh campaigns. You can also keep the affected webpages separate from ones that were not.
With Penguin you have to let go of black hat SEO techniques. Also do not indulge in the following:
* Too much link building
* Stuffing of keywords
* Doorway pages
* Content that has no meaning or relevance
Your content should also be more social media friendly and you can use blogs to promote your content. Keywords need to be used in a relevant manner.
You also need to do away with links from the same IP address or domain – this will make sure that it does not look like as if you have bought the links. There should be no direct links to a website – if you do that your rankings will go down significantly. You can also use the Google Disavow Links Tool in order to remove the excessive links. You should also make sure that there are no unnatural links in your page that have been created with the intention of manipulating Google search engine results as then Penguin will punish you severely. In case of Panda you should remove plagiarized pages.
Panda normally does not target individual pages. So in case your website has too little content that is original and too much of sparse and stolen content you will be punished by Panda. However, Penguin only attacks individual pages. However, there is a possibility that your entire site may be punished if it has too much spam by way of keywords.
In case of Panda there is no use sending a recovery request. The case is almost similar in Penguin as well but there is a smidgen of hope in case of manual warnings. With Panda it will not help if you just remove the links manually since content is of greater importance over here. However, with Penguin manual removal can come in handy but then there should be enough time.
With Panda if you have removed the objectionable content then by the time the next update comes in your site can recover. However, with Penguin it will take more time since the updates are not as regular as Panda.