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Google is a fantastic platform for your business because of its outreach. There is hardly any place left on earth where Google does not find its use. However, targeting your audience and expanding your Google My Business is not easy. Optimizing keywords is the key that needs knowledge, experience, and lots of research work. Without proper keywords and maintaining the anti-spam policy of Google, it will be complicated to reach out to a targeted audience base.
Learn to use keywords properly. It will save your business and expand it without hassles. To remain in the business listings of Google, you need to use keywords properly, and only then will your business can expand.
Make Keywords Appear Naturally in Your Content
The rule of thumb is- Whatever content you are preparing to promote your business; the keywords should appear naturally. You will have to appeal to the humans engaging in your content and not the Google Bot. if you have to appeal to the humans, the best way to test your keyword placement is to read it yourself and find out if it appears natural. You can also make someone else close to you read your business listing who can provide an honest opinion regarding its appeal. Here I am assuming you know what keywords are, but if you don’t, keywords are phrases that act like a summary of the content making the intent clear to the reader. That is why keywords are vital for promotional content to reach the targeted readership.
Types of Keywords
Two types of keywords work in the online domain. One is short-tail keywords, and the other is long-tail keywords. The long-tail is a phrase of more than four words, while the short-tailed one consists of four or less than four words together. It is how people put their search words on the Google search engine. Thus, in this case, words match the type of your business that people find the business listing. If you use words defining your business in your content, people using the same words in the search engine will find your business listing easily. It is called traffic. The number of people visiting your business website will define your keywords outreach through the proper usage of keywords. It will lead to the expansion of your business.
Let Google Tell You the Keywords
The concept might appear simple. But in practical terms, you cannot just sit and find out keywords for your business. You have to use a proper tool to find it, and Google can help with that account. The process is not complicated, but it takes time, just like any other research. You know the business you are running, so type words related to your business in the search engine. Google will display the related words for your business, and you can choose some of those to insert in your content which will focus on one of those topics. Answerthepublic.com and Semrush are other tools that can help find keywords true to your business. The Google search console is another place that can expand your business reach. It can fix issues and improve the performance of the business website. It displays a lot of data for the keywords used in your content for business purposes.
How Google Ranks Your Business Listing?
- Relevance – Of course, this is important because a keyword that proves the significance of your business to the public is essential. For example, a cab service will have relevance among users in a locality. Thus, some relevant keywords include nearest, transport, cheap, reliable, and local.
- Location – This is significant because some keywords are more significant to a particular locality than others. It is vital to any business and not just transport. It includes food, transport, gas stations, ATMs, and other utility services. So, if you have a restaurant or gas station service, you must geotag images and use relevant keywords.
- Prominence – This is more like a brand establishment. It takes time. Because gradually you build your business and people are satisfied with it to give good reviews and ratings. Also, it involves getting authoritative links from relevant brand directories, blogs, and articles that display your business strength.
Just remember that if it’s important to people, it will be essential for Google. Thus, include the relevant keywords in your content henceforth.
Adding Keywords
Once you have chosen the keywords, it is time to know about using them in the right place to bring the best impact. There are roughly four areas where you can include your keywords. They are:
- Descriptions – This should be strong and impactful. A majority of the keywords should be used here to provide information about the business. But of course, in the natural course of the content.
- FAQs – This is a section answering the usual queries regarding the business and uses keywords for the questions, and the answers are creative.
- Posts – Posts are an interesting way to use relevant keywords for your business because they provide a lot of scope for creativity. Try to grab the audience’s attention by posting interesting and engaging stuff relevant to your business.
- Testimonials – This is a section to use the keywords. Testimonials are about services provided or goods bought. Satisfied customers mention their experience. So, several keywords are covered in this content anyway.
You can also use keywords in different places if you wish to experiment. Experimenting is good for business because then there is no risk of spamming. The more creative you are, the less is the chance of getting blacklisted for spamming. Spamming means the repetition of keywords unnaturally in content. It is punishable as per the norms of Google. It is best to avoid it while inserting keywords in the content.
General Points to Remember
Google offers a lot of scopes to expand your business. But the important thing is to understand those channels and utilize them properly without abusing them. Keywords are vital to growing your business because they reach the target audience and thus the term. Do not spam misusing them, and do not add the irrelevant ones. Avoid using keywords in the title and regularly update testimonials. Post every day and keep your listing updated because posts expire after a week on Google My Business listing.
Welcome to the world of Google and online business.
