Have you yet come up with an SEO strategy that is apt for 2017?
It is necessary that you have all the latest and updated news from the world of SEO so that you can make an informed decision when you are looking to develop your SEO strategy.
Here in this article, a detailed picture is presented about the latest trends of the SEO world that has been developed only after considering thousands of sites, orders and case studies. The SEO strategy that has been presented here has already generated several millions of dollars in online business.
SEO Strategy for Normal Websites
Before you start building backlinks for your website:
If the ranking of your website has previously dropped, then you need to use Webmaster Tools and/or analytics to check and see whether you have got any penalties. Some penalties can be harder to recuperate from than others. You should spend too much time trying to get back a doomed site up and running normally as some of them are not going to recover under any circumstances no matter what technique you adopt. Consult Ultimate Guide To Google History and compare dates and explore case studies relevant to penalty recovery for Panda or Penguin. You can follow the instructions presented in these portals and start a brand new site for your business.
Since keyword research is the most vital aspect of a SEO strategy, you should invest your resources well in it for obtaining the best results.
Improve On-Site Optimization:
Avoid over-optimization penalties and rank for more relevant keywords by making use of synonyms and getting the best of on-page SEO. You can also choose to re-optimize the old blog posts and get maximum value from your existing assets.
Avoid these two critical SEO mistakes:
Anchor Text Ratios:
One of the biggest SEO problems that we keep seeing quite frequently is the over-optimization of anchor text. Instead of worrying about the anchor text ratios, you should make the most effective use of brand signals and naked URLs. Get as much natural links as possible make use of only a handful number of the exact match anchors. You should have at least 95% of brand signals and/or naked URLs and only % or less of exact match anchor texts. Google is not going to penalize you for having an extensive range of links in your website.
Patience – wait for the best results:
Another problem that we often see is that people often stop optimizing their site or give up on the process of link building as they do not see any prompt results. The thing to remember in these cases is that Google often takes time to evaluate the SEO aspects of a site. Therefore you can expect a boost after about 8 to 14 days from building powerful links. However, based on the bounce and/or click rates, a site can actually jump around and move up for months. Alternately, the site might just retain the same ranking.
Therefore if your site is stuck, do not just stop and think that your SEO tactics did not work. Instead, focus your energies on building diversified links. The best ranking websites often carry on with their on-going link campaigns even in times when they are actually crushing. There are hundreds of websites that get links for only one time and then never again fail to produce the desired impact.
Link Building Strategy
Start with Branding or Diversity:
Since sites that are over optimized often get hit in a bad way, it is important that diversity is practiced when it comes to link building. Make use of natural anchor text only and not any kind of commercial anchors or exact match anchors.
This can be done in 2 distinct ways:
Social Profiles: Build your company’s profile pages in various social networking sites like FaceBook, Twitter and Google+. Developing as many numbers of social media pages as possible shows that your company is an actual and authentic brand. The more number of social media pages you have, the greater number of brand links and diversified links you are going to have. Instead of trying to build the exact match anchors, only use naked URLs or your brand name. You can actually get different types of social profiles created for your company from numerous service providers. While creating content on your website, post them on the social media profiles for keeping the social accounts active and the natural links flowing.
Press Releases: Create at least a single unique Press Release for every site. Make sure that you use naked links only and then no-follow them. This is going to give you excellent diversity from the authority sites. Doing this is also going to set you up in a way that you do not accidentally over optimize your site’s anchor text at a later period. This is going to provide you with a good amount of desirable no-follow diversity that will help you to build large number of do-follow links afterwards.
Get In-Content Diversity Links
In-content links can help to implement additional diversified properties for your content. You can make use of web 2.0 type properties and implement a combination of natural, brand, as well as low competitions keywords and long tail variations.
Move on to the High Power Links:
Once you have come up with a substantial base, you can start adding high powered quality links with exact match or close match anchors. You should never repeat same anchor twice, and just switch it to something different every time. Try out guest posts on the authority blogs to accomplish this goal.
On-going Link Building: Keep on adding such links on a regular basis while at the same time changing your anchors every time with different variations and long tails.
Add More Content:
Once you have built a number of links, your website is going to have the ranking power it requires. You can enhance these results by creating more high quality content. You will already have an extensive list of relevant keywords from the keyword research that you carried out earlier. You can just build out the content focused on such keywords and keep on adding internal links to the content. The content developed in such manner is going to help your customers with their queries and problems and get them to take an interest in what you have to offer.
SEO Strategy for Local Websites
For local sites, you need to follow everything that have been discussed for an organic site and then do these additional steps:
Set Up a Google Local or Google My Business Page:
It is important that you correctly set up your site’s Google Local page so that you can easily rank in 3 pack.
When it comes to local SEO, make sure that you carry out a local citation audit prior to doing anything. It is going to inform you about the citations that you are missing. You can then cleanup and fix the local citations if you feel they are necessary.
Get local citations and links that are used by your best competitors from the industry sites and directories. Make sure that you keep building these as long as you have completely crushed your competitors.