+91-9981949678
770 261 1353
020 4524 4226
Post Published on February 12, 2023
Last Updated on by Sharat Nair
Local SEO has gained prominence with the growing interest in online searches and the number of business turning to local SEO marketing agency for optimizing their websites. Today, almost every other person is searching online for local information. Whether for groceries, restaurants, public utility services, or any other, local search accounts for around 47 percent of all searches made on Google. Isn’t it interesting? Businesses find it interesting too.
The post-pandemic world is dependent on online. Hence, most businesses, whether small or medium are dependent on local search strategies to reach out to their targeted customers.
If your venture is yet to be optimized for local search, it could be missing out on potential leads or consumers looking for services or products in your neighborhood. In short, local SEO is indispensable to make your business stay competitive and relevant in the competition. Hence, small businesses can gain a lot from local SEO tactics.
It is significant to understand how a business can be optimized to reach out to its potential customers. Let’s see the top 10 local SEO tips to boost your business rankings.
You require a Google My Business Account
To optimize your business profile on Google local search listings, you need to create an account and add all relevant information that includes the service or product, operational hours, payment methods, etc. Hence, creating a Google My Business Account is essential for businesses that serve regionally. It will help them get visibility on the local search results. The dashboard of your business account should be filled with all the requested data so that the information added to the profile appears on the local search results on Google.
Content on Local Events, Stories and News
Local events and local news can help you get the attention much easily. You can strategize and plan your content accordingly. Write posts on local events and issues that can help generate attention.
Social media Engagement and Google My Business Posts
Content is king, and Google still values good content. Content shared on social media channels still holds significance in the search results. The next step to creating your Google My Business page will be adding posts shared on social media that would align both the channels, thus helping create more visibility.
Your product or service offerings should have a dedicated webpage for every service or product
You must dedicate a unique service or product page to help the search engines know how relevant your service or product is in that specific area. Adding all the services and products together on a single page will create confusion. Your goal is to establish your brand as an authority in any specific area.
Backlinks still matter
We are in 2023, and links pointing to your business pages still matter. While external links are ideal, internal links also help boost your local SEO rankings. Why? Internal linking helps support website navigational features, website hierarchy, and information architecture. It helps in rankings and distributing page authority.
SEO Audit
Make sure to perform an SEO audit to understand where your business stands and what your business requires. Stick to what you need the most. Feel free to make necessary changes to know whether your business is going and how you can achieve your objectives.
Optimize online citations and directories
Yellow Pages, Yelp, Map Quest, and Foursquare are business directories that help your website gain visibility thus helping you boost your SEO efforts. Including business information like business phone number, address, and business name helps in gaining company listings. Give a short description of your venture, and add your address, mobile number, and a link to your business portal.
Create Location Pages
Location pages are critical for your business. If your business operates from more than a single location then you must create separate location pages. The pages you create must provide information on business operational hours, promotional offers, descriptions, business name, business address, descriptions, testimonials, parking availability google maps, etc.
Make Your Website Mobile-Friendly
Optimizing your business website for mobile will be useful for your business. Recent studies suggest that increasing mobile usage influences mobile searches that showcase the local intent resulting in the interest of businesses in making their websites mobile-friendly. Around 75 percent of mobile searches come with local intent leading to more in-store visits. It confirms the importance of mobiles in helping businesses to make the best of local SEO.
Optimize Voice Search
Optimizing voice search helps. In the near future, voice search will be gaining grounds. Hence, it is important to include voice search in local SEO tactics. You can reach out to any local seo marketing agency to know how voice search can make a difference in marketing approach. After all, SEO is a continuous process. Hence, it is significant to optimize the queries that people ask while speaking into devices compared to typed out searches.
Conclusion
Search optimization is a core expertise and best handled by experts. If you are a small business owner, you can consider opting for local seo services for small business to obtain the best benefits of professional help.
