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Post Published on May 16, 2023
Last Updated on by Sharat Nair
The world is evolving, and so are people. Each one of us needs perfect services. And with the online platform being the need of the hour, people want hassle-free search and thus never really go beyond the first page of the Google search. Therefore, if you fail to appear in the top 10 results on Google SERPs, your online existence is negligible. Hence, it the importance to adhere to SEO-friendly web designing guidelines to make your online presence more prominent and enhance user experience.
Search engine optimization plays a significant role in making your website more visible on the search engine and obtaining genuine traffic to your website. So the question is how to design an SEO-friendly website.
Today’s article will highlight the significant factors to implement for an SEO-friendly website design.
Responsive Design
Responsive design is one of the crucial components of driving success to your business. If you wish to create an SEO-friendly website, it is imperative to integrate responsive design into your web design process. Responsive design allows your website to adapt to fit any screen size, be it a mobile phone, laptop, desktop, iPad, etc. Responsive design helps users to read text and images easily, and click on links on any devices they use. An optimized site with responsive design boosts your website ranking on search engines and creates a positive experience for your audiences.
Easy Navigation
Research shows that visitors always prefer a website that allows easy navigation. It means moving from one page to another should be easy and seamless, and information should be easy to find. Integrating a site map on the home page of your website makes navigation easy and allows visitors to click on any page from the landing or home page. Such a provision indicates easy and seamless navigation of information.
Sitemaps are XML files that list all the crawlable URLs on your website together with metadata. Google can discover the URLs if they are present in your sitemap file.
Fast-Loading Website
A fast-loading website is one of the primary aspects of SEO-friendly web design. A fast-loading website reduces page load times and impacts the User Experience. A fast-loading website improves conversions and also encourages search engines from crawling and indexing all of your URLs.
Here are some of the areas to work on to improve page load time
- Add server-side caching
- Optimize images
- Remove unused scripts
- Add caching to your website
Implement Hub Pages:
Hub pages, also known as content hubs and topic clusters are an important factor to consider for SEO-friendly web designing. Hub pages host topically relevant content sub-pages. Hub pages create a hub of well-structured and well-optimized content that both Google and users find relevant. It also allows you to interlink your content and create a relevant ‘net of content’ and promote your pages in Google search. It also enables Google to build a ‘contextual map’ of your site. However, you have to make your website content oriented toward your audience’s search intent.
Website Structure
To build an SEO-friendly website, three crucial factors are significant to consider-
- Important pages should not be too far away from the home page.
- Optimize keywords for top-level pages.
- Place your internal links in the crucial pages to obtain an SEO boost and link them in site navigation.
Other Factors
- Create a robot.txt.file to tell search engines where they can and cannot go on to your site.
- Make your website indexable to help search engines analyze and store a webpage in its database.
- Choose a canonical domain name to make your website appear consistent to the users and web crawlers
- Use HTTPS to allow Google to provide secure pages to users.
Conclusion
SEO-friendly web designing improves the usability of your website and attracts ideal audiences.
