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To choose the SEO service that best fits your needs as a business, you need to be aware of the various options available with the marketers to increase your online presence.
The 4 Main Types of SEO
Search engine optimization encompasses many forms and ideologies like any other digital marketing strategy. However, you can divide the field into four main categories of SEO at the most general level:
Today’s digital landscape relies heavily on high-quality SEO services as a crucial strategy to expand one’s online presence and audience.
We will look at the four main categories of SEO in this post, along with the 13 most popular and Comprehensive SEO Services (and the deliverables that go along with them) designed to carry them out.
1. On-page SEO
On-page SEO, even referred to as on-page optimization or on-site SEO, is the process of making individual web pages on your website more search engine friendly to increase their organic traffic and Google search engine ranking.
2. Off-page SEO
The term “off-page SEO” (also known as “off-site optimization”) describes the strategies you use off of your website to establish authority, credibility, and trust. Consequently, your organic search rankings are raised by combining these strategies.
3. Technical SEO
Technical SEO is the process wherein a website’s functionality (or technical base) is improved to make it easier for search engines to navigate, index, and display your content. It also ensures a positive user experience for website visitors.
4. Local SEO
A subcategory of SEO known as “local SEO” comprises some tasks only available to nearby companies. Increasing rankings for search queries with local intent is the main objective of local SEO.
Top 13 Key Categories of SEO Services
The four main types of SEO are closely reflected in the most popular types of SEO services (as in services offered by a typical SEO business). Thus, it won’t come as a surprise.
However, there are three primary categories into which SEO services often fall, each with its own set of services and deliverables:
Primary SEO Services:
- 1. Keyword research
- 2. Competitor analysis
- 3. Website blog content
- 4. Technical SEO audit
- 5. On-page setup
Off-page SEO Solutions:
- 6. Link audit
- 7. Link building
- 8. Creation of linked assets
- 9. Guest Post
- 10. Content marketing
Local SEO services:
- 11. Citation building
- 12. Review acquisitions and management
- 13. Google My Business optimization
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A list of foundational SEO services
One-time projects with sporadic monitoring are included in foundational SEO services. Technical SEO, on-page optimization, and keyword research are a few examples.
1. Keyword Research & Analysis
The most popular basic SEO service, keyword research, analyses industry segments to identify pertinent keywords. It offers competitiveness levels, search volumes, and targeted keywords. Most assignments for an SEO company entail keyword research.
2. Technical SEO Audit
Technical SEO services cover a wide range of topics about a website’s technical components dealing with internal website elements like content and on-page optimization. Among them, were mobile responsiveness, broken link repair, and site speed optimization.
3. On-page setup
One essential SEO service is on-page optimization, which involves improving several aspects of a website to raise its rating in search results. A website audit, keyword research, header tag, meta tag optimization, internal linking, and content are included.
A crucial component of on-page SEO is content optimization, which focuses on improving different kinds of content that correspond with user intent to increase engagement, lower bounce rates, and rank highly in search results.
4. Competitor Analysis
Competitor analysis, or competitor backlink analysis, is usually done in the context of link building. However, it’s not unusual to discover competitor studies offered as a one-time service by an SEO company.
The following is a typical report on competition analysis:
- Competitor Research
- Competitive benchmarking
- Competitor Backlink Analysis
- Competitor SEO Performance Analysis
5. Website blog content
Lastly, but certainly not least, online blog entries. Creating content is the most effective SEO approach, according to 72% of internet marketers. It makes sense because, without high-quality material, Google will not have any content to rank for in the first place.
Blog writing for SEO services includes:
- On-page SEO
- Content Strategy
- Writing, editing, and posting
- Social media publication
Various types of off-page SEO services
6. Link Audit
A link-building audit finds opportunities while evaluating the state of your link profile (the number and quality of referring domains). Even though a link audit is typically one of the deliverables for link-building services, it is customary to sign up for the audit.
What to anticipate from a link audit?
- An organized sheet that shows your backlink profile, including anchor text, DA/PA of links, and referring root domains
- Thorough review of all linkages, both good and harmful
- Offer clean-up suggestions using links
- Backlink report
7. Link building
Link-building and SEO ranking services practice enhance website ranking and credibility. It involves acquiring high-quality backlinks from authoritative sites through guest blogging, outreach, or directory submissions.
Professionals must track acquired backlinks to assess strategy efficiency and client satisfaction. The link-building types in practice include different techniques that comprise white hat (organic acquisition through quality content), black hat (manipulative bought links), and grey hat (non-manipulative tactics like guest blogging and content marketing).
For a comprehensive overview, check out our detailed post on Everything You Needed to Know About SEO Techniques.
8. Creation of linked assets
Our top pick for a white hat link-building service is this one. By creating linkable assets, you may develop information that is so extremely useful that, when shared with the appropriate audience, they will be compelled to link back to it.
outsourcing seo services can be an effective strategy to ensure these tasks are managed by experts, providing a significant boost to your online presence.
9. Guest post
The original link-building service was guest blogging. As the name suggests, guest blogging involves writing an article for a respectable publisher with high domain authority in the hopes of earning an editorial backlink in the process. Using their network of writers and publishers, the majority of guest blogging services plan, compose and publish guest posts on your company’s behalf.
10. Content Marketing
The practice of producing, promoting, and disseminating excellent content for a target audience across all accessible digital channels (website, social media, email, etc.) is known as content marketing.
Services related to content marketing may comprise the following:
- Audit of content marketing
- Creating personas
- Producing content (e-books, white papers, articles, etc.)
- Development of series (podcasts, video series, subscriber-only series)
- Paid and organic content promotion
- Social media and email marketing
- Reporting (metrics and KPIs)
Varieties of Local SEO Services
11. Citation building
Similar to backlinks, citations give Google a vote of confidence. If the information you provide is reliable and consistent across the internet, Google will regard you with greater trust.
12. Review acquisition
Review acquisition services consist of companies giving companies review cards and asking clients to post reviews on Facebook, Yelp, or Google. Thankfully, within the past decade, the review industry has rapidly changed. Today, you can pay a low monthly fee for software that manages most review acquisition services.
13. Google My Business (GMB)
The establishment, verification, and optimization of Google My Business (GMB) is the final—and most definitely not least—local search service. Without a GMB page, you cannot rank in Local Pack results.
Essential Local SEO Services for GMB optimization consist of the following:
- GMB listing audit
- Category selection
- Photo uploads
- GMB verification
- Profile creation and optimization
- GMB reviews
- Local citations
- Posts to GMB profile
Conclusion
One of the top Professional SEO Services offering comprehensive solutions is SEO Power Solutions. The company specializes in ROI-focused SEO services that may improve your company’s online presence and exposure through top-notch SEO campaigns.
Their team can handle any Custom SEO Solutions demands you may have because it includes website designers, content marketers, technical SEO specialists, copywriters, content writers, and graphic designers.
