Having an online presence without an effective SEO strategy in place is certainly not going to help you to capture attention. Indeed, you would have to understand the do’s and don’ts of optimization in order to rank high on search engines thereby driving more traffic to your website. No issues if you are not well versed in SEO tactics either. Allow us to do it for you and just reap the benefits.
Remember that what worked just a few years ago is not pertinent anymore. So, do not remain dogged about continuing with the old optimization plans now. A new year warrants a brand new SEO technique too. Find out the basics below and get in touch with us for achieving your goals at the earliest.
Being relevant worldwide is good but your business will prosper by attracting the local buyers first. So go all ahead and woo the local influencers this time. Do make note of platforms that contain local reviews and talk about local events.
Hire a few influencers to discuss about your brand or product. Good or bad, the jargon will keep the people interested. This is a great way to spread the word around. You might also like to hold certain events or harness the power of social media to attract local visitors to your site. Being topical and focusing on the local area is a sure shot way of grabbing the attention of Google along with other search engines that matter.
Last but not the least; you also need to get as many local back links to your website as possible. Linking to local businesses is sure to make your website relevant and useful for the target population that you hope to cater to.
Yes, people are influenced by reviews. Utilize this weakness of your visitors by having a space on your website dedicated to reviews. Yes! The visitors who are impressed with your content and website in general will have no qualms in commenting positively.
However, you cannot rely on spontaneous reviews only. Feel free to connect with your visitors via mails, boards, and social media and request them for reviewing your products/services.
Do not fail to make your website customer friendly though and create it to be mobile accessible as well. Do not shy away from creating accounts on every website that carries reviews though and exploit this possibility to the hilt. Do not deter to spend a little money and incentivize individuals for writing reviews either.
Be sure to have your company listed in all leading business websites and directories though. However, you need to be careful about entering the personal details i.e. the business name, the physical address for your business as well as the place you operate from.
It is important to have the NAP data consistent across all the websites that you have chosen to display your business in. Google along with the major search engines will then display your company in response to a search.
Do not fail to add other details that will make the visitors hold your company in high esteem though. You can definitely take the prospective customers on a virtual tour of your office or facilities so that they get a better idea of what they can hope to find. Do harness the power of Google’s ‘360 degree virtual tour’ to optimize your company’s listing across all relevant business directories.
The world is moving at a rapid pace and people are increasingly trying to find results via voice search over their mobile phones. In fact, Google has endorsed this trend and published a list of the top queries over voice.
Be sure to add keywords to your content that matter. Do not try to focus on grammar all the time. Instead use phrases that individuals especially youngsters often use. You are likely to ask a question that begins with why more often than not. Consider the prospects of questioning and add the right key words to your content.
Do not forget to include who, where and how together with what when formulating a question though. Optimizing your content for voice search is sure to improve your rankings on search engines. Do not forget that the modern generation utilizes personal Assistants such as Siri, Echo and Google Assistant to get their doubts cleared. You must not forget to incorporate optimizing your web content for voice based Assistants either.
‘Seeing is believing’ certainly and many users are prone to base their queries on images instead of words. You definitely need to check out the best practices by going over the features of Google Lens, the search engine that provides results based on vision. You will be able to find answers to every visual query now. So go ahead and take a leap into the future by optimizing your website for vision as well.
— Google (@Google) May 17, 2017